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Les quiero contar mi proceso creativo para realizar este branding del perfume Hum Good. Basado en la idea de libertad, audacia y hacer lo que uno quiere. En el logo, la tipografía está unida entre sí, por lazos y ondas que representan dicha libertad. Hum Good es una fragancia que acompaña a tu piel suavemente hagas lo que hagas.